System Settings

Global toggles, integrations and operational guardrails

Operational Toggles

WA pause-on-reply

FRD §4.5 — auto-pause journey when lead replies

Auto-dedupe new leads

FRD §3.4 — phone+email canonical match

Auto-route by score

FRD §3.5 — score ≥ 80 → Hot routing

DPDPA consent enforcement

FRD §11 — block sends without opt-in

UTM strict mode

FRD §10 — reject untagged campaign URLs

Sandbox mode

Diverts external sends to staging endpoints

Integrations

Marketing Automation

FRD §4 — campaigns, journeys, templates

Production

connected

Live Chat

FRD §7 — chat & visitor tracking

Production

connected

Page Insights

FRD §8 — heatmaps & funnels

Production

connected

Social Suite

FRD §9 — publishing & ORM

Production

connected

Analytics Engine

FRD §10 — BI & attribution

Production

connected

Email / SMS Gateway

FRD §4.6 — broadcast channel

Production

connected

WhatsApp Business (HSM)

FRD §4.4 — WA templates

Production

connected

Meta Ads Manager

FRD §10 — retargeting export

Production

syncing

Google Ads

FRD §10 — retargeting export

Production

syncing