Marketing Analytics
FRD §10 — Single source of truth across funnel, channel, journey and multi-model attribution.
Attribution model:
Lead Funnel
Lead Source Mix (L1)
Email Campaign Performance
0%
Open Rate
0%
CTR
0%
Click-to-Open
Journey Enrollments
Attribution · First-touch
100% credit to first interaction. FRD §10.2 — primary model to begin with.