Marketing Analytics
FRD §10 — Analytics dashboards: funnel, channel, journey, attribution
Lead Funnel
Lead Source Mix (L1)
Email Campaign Performance
0%
Open Rate
0%
CTR
0%
Click-to-Open
Journey Enrollments
Attribution (First-touch vs Linear)
Basic attribution model per FRD §10.2 — first-touch vs linear distribution across L1 sources.