Page Insights
FRD §8 — 9 website sections, phased rollout. Behaviour drives Category C lead scores.
9 Website Sections — Coverage
| # | Section | Phase | Priority | Status | Scoring Impact |
|---|---|---|---|---|---|
| 1 | Homepage | Phase 1 | High | Live | Time on site > 3 min = +5 (Cat C) |
| 2 | Open Demat / Account Opening | Phase 1 | High | Live | Form submission = +80 (Cat A) |
| 3 | Pricing & Brokerage | Phase 1 | High | Live | Page visit = +10 (Cat C) |
| 4 | Research Reports | Phase 2 | High | Live | Per-report +8, Multi-report (≥3) +15 (Cat C) |
| 5 | IPO / E-IPO | Phase 2 | High | Live | Page visit = +12, intent action = +75 (Cat A) |
| 6 | PMS / AIF / Wealth | Phase 2 | Medium | Configured | Page visit = +12, callback = +75 (Cat A) |
| 7 | Calculators & Tools | Phase 3 | Medium | Configured | Tool used = +8 (Cat C) |
| 8 | Blog & Knowledge Center | Phase 3 | Low | Pending | Article read = +3 (Cat C) |
| 9 | Contact & Locations | Phase 3 | Medium | Pending | Form submission = +50 (Cat A) |
Capabilities Enabled (FRD §8.1)
Heatmaps
Scroll Maps
Funnels
A/B Tests
Session Recordings
Behavioural Pop-ups (existing only)
Recent Page Events
| Page | Section | Type | Visitors | Conversions | Conv % |
|---|