Lead Scoring Matrix
FRD §4.4 — AI-driven behavioural scoring. Tier 1 actions bypass points and route directly to sales.
≥ 80
0
Hot Leads
50 – 79
0
Warm Leads
< 50
0
Cold Leads
Tier 1 — Instant Sales Routing (no points)
Demo requested
Bypass scoring → straight to sales
Pricing page → Contact form
Sales-ready intent
Replied to WhatsApp message
Live conversation routing
Spoke to advisor on call
Manual hand-off
Point-Based Actions
Score Simulator
0
Cold
Tick actions on the left to simulate a lead's score. Tier-1 actions auto-promote, regardless of points.
Automated Rules
Recency Decay
10% score reduction every 30 days of inactivity
Cold Reset
Score → 0 + tier=Cold after 90 days no engagement
Recency Boost
+20% if any action in last 7 days